Unified user-profiles offer one single, centralized view of a user’s data. They display data that are typically scattered across channels1,  apps, and devices to paint one clear picture of all a user’s interactions with a brand. Unified user profiles are extremely valuable for building products and marketing to users, but can be difficult to create.  Why is it Important?  Unified user-profiles allow teams to treat users as individuals. Having all the data in one place allows analytics teams to take more accurate measurements4, marketers to target more valuable potential customers, and product teams to build more useful services. An individual might visit a brand’s website on desktop1, return later on the mobile web, and access the site a third time through an app on their tablet. Consumers expect to be treated as one individual across all three touchpoints but unless they sign in to an account each time, their data…

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The scientific knowledge gained from the Human Genome Projects helped propel DNA sequencing technology to its current state, but another major factor in the process has been the advancement of Computer Science and Engineering. They have been the biggest achievement to narrow the gap of modifying DNA. 1) Increased Storage and Speed Next-Generation Sequencing (NGS), the technique widely used today, works by parallelizing many micro-scale reactions at the same time. As a result, NGS systems output about 15,000 times as much data per day as a Sanger Sequencer. Scientists can sequence an entire genome on an NGS machine in just days, compared to the years it took on a Sanger Sequencer. This increase in processing power and data generation necessitated a comparable increase in storage capacity, as an NGS machine can produce 1 terabyte of data in a single day. 2) Computational Biology Once a genome is sequenced, it must…

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Enterprises are leveraging a variety of open source products, including operating systems, code libraries, software, and applications for a range of business use cases. While using open source comes with cost, flexibility, and speed advantages, it can also pose some unique security challenges. Given that open source components may be present in up to 96% of commercial applications, how can you be sure that your software is secure? To help you understand open-source better, this article will provide a guide on open-source software security risks and best practice tips. What is open-source software? Open-source software is a type of computer software in which source code is released under a license in which the copyright holder grants users the right to use, study, change, and distribute the software to anyone and for any purpose. The most well-known example is GNU/Linux, but thousands of other open-source software products are created for a seemingly endless…

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A botnet is a number of Internet-connected devices, each of which is running one or more bots. The term ‘bot’ is used when we have to define some automated tasks that are performed without user intervention The term botnet is not a malicious one. A botnet is a short form of ‘robot network’. Botnets can be used to perform Distributed Denial-of-Service (DDoS) attacks, steal data, send spam, and allows the attacker to access the device and its connection. The owner can control the botnet using command and control software Computers that serves as the zombie army are often those whose owners fail to protect their computers using effective firewalls and other safeguards. These bots are getting created when the internet port of the host computer is left open or via a small Trojan horse program that is left for future activation. The controller of the botnet via Trojan or other…

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As we already know, video conferencing has become an essential factor for organizations and institutes around the world due to the acceleration of the COVID-19 crisis. There was a dramatic increase in security issues of video conferencing platforms recently. Even a new term called ‘Zoombombing’ emerged as companies’ internal video conferences via Zoom were intruded and disturbed by unwanted guests. Google Meet, previously known as Google Hangouts Meet, is a reflection of how Google is doing their part to keep businesses, institutions, organizations, and schools connected during these tough times.  Google Meet is considered as one of the safest video conferencing platforms available. Let’s look into what makes it a safe conferencing platform. Benefits of Google Meet as a Google Service Security is an integral part of all operations at Google. Teams of full-time security and privacy professionals work together to ensure the security of Google services. All Google services…

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What is a RESTful API? The term API stands for Application Program Interface. It’s a piece of code that provides the interface for two software programs to interact. The API tells the developer the correct approach to write a program demanding services from an OS or any other application. In other words, it’s a set of precisely specified methods of interaction between various components of a software program. REST stands for REpresentational State Transfer and is a style of architecture that evolved as HTTP/1.1 and URI specifications were written by Fielding, and proved to be ideal for the development of distributed hypermedia applications.REST is most frequently used when communicating with services through HTTP. What are to be considered before developing a RESTful API?  Protection of Data is crucial It is always a high priority to protect the data that is transferred across APIs. It’s important to define specific access rights,…

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Introduction – What is an ISP? Internet service provider (ISP), is a company that provides Internet connections and services to individuals and organizations. In addition to providing access to the internet, ISP’s provide software packages, e-mail accounts, and a personal website or home page. ISPs can host Web sites themselves. ISPs are all connected to each other through network access points, the public network facilitates on the Internet backbone. The type of internet access varies depending on what the customer requires. For home use, cable or DSL is the perfect, affordable choice. The amount of bandwidth is usually what drives the price. Bandwidth is the amount of data that can be sent through an internet connection in a given amount of time. The speed for home use usually varies from 14kbps to 100mbps while for larger companies and organizations it is between 1 to 10gbps. The Internet Highway ISPs connect…

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An Antivirus software is a program or a set of programs that are designed to prevent, search for, detect, and remove software viruses, and other malicious software like worms, trojans, adware, and more. There are plenty of Antivirus software available to be purchased or to be used as free versions of them. You might be wondering what is the best antivirus software out there in 2020. Let us make a comparison between these well known Antivirus software – Kaspersky, Avast and Bitdefender.  In this case, we are considering only the products with the highest tier of protection in each of these Antivirus software – Kaspersky Total Security, Avast Ultimate Suite, and Bitdefender Total Security. This comparison will help you to determine the best Antivirus software product out of these, as well as to get a clear idea of the process of comparing Antivirus software products.  We are going to do this…

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We live in a connected world, where cybersecurity has become a critical factor. Understanding the psychological aspects of humans within cybersecurity processes has become a significant factor in cybersecurity. Let’s carry on our discussion about human psychology from cybercriminals to victims.  Hackers – White Hats and Black Hats A Hacker is an expert in compromising systems. As you may already know, there are two basic types of Hackers based on the intention of hacking – White Hat Hackers and Black Hat Hackers. White Hats use their skills to identify vulnerabilities and weaknesses of the systems to help protect users and networks from a criminal breach. Their work is legal, sanctioned, and compensated.  Black Hats are the cybercriminals. They use a similar skill set as White Hats, but their intention is not to protect systems or users. Instead, they look to cause damage to their targets. Black Hats’ criminal activity ranges…

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The Psychological Aspect of Cyberspace We live in a world of mass surveillance. Because we spend the vast majority of our day surfing the web on our computers, it is fair to assume that our privacy is not private anymore. There are third parties, from Internet Service Providers and cybercriminals to governments and advertisers, watching and logging every move we make online, leaving us with no other option but to become anonymous. What exactly is ANONYMITY? It’s a term that is used by people to refer to anything that lacks identity. The main idea behind being anonymous is that someone is non-identifiable, unreachable and untrackable. The term Anonymous means “namelessness” in Greek and it offers the basic idea that each and every person has his or her own identity which can be turned off to confidentiality. There can be situations where anonymity is perceived in different ways by different people.…

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